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Archive | Articles

01 September 2010 ~
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Staging a Home to Sell

Staging a Home to Sell

In today’s market it’s a price war and a beauty contest. Home staging is more important now than ever because there is so much competition for the eye of a buyer. The house has to “wow” the buyer right from the beginning.  And, research shows that staged homes sell more quickly and for more money. […]


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24 August 2010 ~
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Is Your Brochure Box Empty…Again?

Is Your Brochure Box Empty…Again?

If so, you’ve probably missed some good opportunities to sell your own listings.  Get rid of those brochure boxes for good. When potential buyers find the box empty, they just move on to the next house. No sale! Single property websites are the best vehicle I’ve found for selling my own listings. They provide extensive […]


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24 August 2010 ~
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6 Sad Reasons Agents Fail

6 Sad Reasons Agents Fail

They don’t know their numbers Real estate is a numbers business. Knowing the statistics of your market will give you the data to talk intelligently to consumers and the credibility to outshine the competition regardless of your age or tenure in the business. Highly successful agents track the sales statistics in the market so they […]


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24 August 2010 ~
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Getting Price Reductions in a Declining Market

Getting Price Reductions in a Declining Market

Sometimes it is necessary to “reposition” your listing in the market by making a price reduction. Make the job easier by setting the stage for the adjustment at the listing appointment. Script:  Mr. and Mrs. Seller, we are going to price your home today based on the last three comparable sales in your neighborhood. These […]


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